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Strange Donuts Opens Friday (For Real This Time)

strangecampfire.jpg
       The "Campfire" doughnut. | Nancy Stiles

The long-awaited, much-delayed Strange Donuts (2709 Sutton Boulevard, Maplewood; 314-932-5851) will open (for real this time) on Friday, October 11. The artisan doughnut shop has been raising its profile over the past few months with savvy social-media usage, catering for special events and even making deliveries to keep people interested while its opening date was repeatedly pushed back.

See also: Strange Donuts Making Deliveries Friday, But Still No Store

"We wanted to build a doughnut shop that we would want to go to," co-owner Cory Smale told Gut Check when we visited the shop this morning, as the delicious scent of baking doughnuts wafted through the air.

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       Cory Smale at Strange Donuts. | Nancy Stiles


As we were speaking to him, a co-worker interrupted Smale and handed him a chocolate cake doughnut with something sticking out of the top -- a marshmallow.

"It's a s'mores doughnut. We just got the blow torch," he said. "This is actually the first time I've tasted this one."

A few bites later, he heartily approved the creation (so do we). The s'more will be one of the six "strange" doughnuts available Friday morning, along with creations like gooey-butter cake and six "classic" doughnuts.

The doors open at 6 a.m. on Friday -- two hours earlier than its line-around-the-block gooey-butter doughnut release back in early September.

"I didn't think people would come at eight, so I thought, let's make it six. Let's see who's for real. I'm hoping we can get some people up at four," Smale laughs. "That'll be fun. Then we'll take a nap."

stangeinterior.jpg
       Inside Strange Donuts. | Nancy Stiles

Social-media marketing has generated a ton of buzz around Strange Donuts over the past few months, and although Smale says the delays weren't anticipated, social media really helped see them through.

"We've met so many people through Twitter who five, ten years ago wouldn't have known we were even doing this," he says. "We raised $12,000 through Kickstarter. We wouldn't have been able to do that without technology, either."

Inside the shop, the blue logo covers walls and even the floor, and a wooden wall sculpture to adds an interesting structural element to the space. The menu is bare-bones (doughnuts, coffee, milk), and that's the way Smale likes it.

"I call it our skating-rink menu. It's an homage to classic donuts," he says.

Strange Donuts will open at 6 a.m. Friday, October 11 (Smale anticipates selling out), and then it will re-open at 9 p.m. with savory eats like the chicken-and-waffles doughnut. The shop will remain open till 2 a.m., but if the goods are all gone by the time you get there, don't worry. It will open again Saturday, and hopefully, for a long time to come after that.

Gut Check is always hungry for tips and feedback. Email the author at nancy.stiles@riverfronttimes.com or follow her on Twitter.




Location Info

Strange Donuts

2709 Sutton Blvd., St. Louis, MO

Category: Restaurant

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13 comments
awson
awson

blue star donuts in Portland has done the chicken and waffles donut. theirs looked really good and got bad reviews. strange looks like frozen chicken.

Ca Dozo
Ca Dozo

That's what I thought it was. It looks delicious to me.

Scott Kolbe
Scott Kolbe

Cory Sielfleisch are you bringing some in Friday to KolbeCo Marketing Resources?

Susie Nicholson
Susie Nicholson

It's kind of unprofessional to be snarky to your readers.

Riverfront Times
Riverfront Times

So glad you liked it, Susie. It's actually a doughnut with a marshmallow in the middle, hence the campfire name.

Ann Kelly
Ann Kelly

Timmy's brother Billy is the baker.

Ros Johanna
Ros Johanna

"It's a s'mores doughnut. We just got the blow torch," he said. "This is actually the first time I've tasted this one."

Susie Nicholson
Susie Nicholson

That picture is terrible. Is it supposed to be a donut?

Chris Reimer
Chris Reimer

Are you 100% absolutely sure and positive? Like totally positive?

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