Katie's Pizza & Pasta Makes a Video Homage to...Itself?

Categories: WTF?

katiespizzavideo.jpg
She probably just needed an excuse to wear that bustier. | Vimeo

Trailers for movies are expected, but now there are trailers for books, too, and video games. What about restaurants? We can probably all agree that restaurants do not need trailers or short films (not commercials) to promote themselves. Katie Lee and Ted Collier of Katie's Pizza & Pasta (9568 Manchester Road; 314-942-6555) didn't seem to get that memo. They've produced a baffling short called 11 1/2 (an homage to Fellini's 8 1/2) which sort of promotes the pizza at Katie's. But not really.

See also: Katie's Pizza & Pasta: From Kickstarter to reality

Lee styles herself as "Stella Bellini," a mysterious (she's not exactly mysterious, but just go with it) woman who enters Katie's Pizza and sidles up to the bar. She then makes eyes at a man at the bar -- no matter that he's actually her husband, or that he's wearing sunglasses at night, inside, or smoking in a restaurant that definitely does not allow smoking.

Then she starts smoking, too, as bartender "Johnny Bottles" makes her a drink despite the fact that he, too, is wearing sunglasses at night, indoors. Then we get the voiceover, in Italian. Because Katie's Pizza is very Italian. "Love is complex. Passion is fleeting." Here Lee fondles a lemon. "Desire is simple. I fucking love pizza."

11 1/2 from Katie's Pizza & Pasta Osteria on Vimeo.

Get it?! She's actually in love with the pizza! Fellini would love that, no? Er, no. We're not sure how this does anything but allow Lee, Collier and her brother, who plays the bartender, to play dress up.

Lee's whole claim to fame is that she actually studied in Florence and serves up authentic food that's supposed to be the next best thing to Italy. "The original Katie's made its name with its pizza," we wrote in our review. "The new Katie's, however, has some catching up to do."

Perhaps Katie's should take a page from its Italian friends and not take itself so seriously. Even the terrible, terrible 8 1/2 remake starring Daniel Day Lewis had a better bar scene.

Gut Check is always hungry for tips and feedback. E-mail the author at Nancy.Stiles@RiverfrontTimes.com.

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59 comments
Ben Eversmann
Ben Eversmann

Oh and by the way, I don't live in STL. Never have.

Ben Eversmann
Ben Eversmann

I'm all for "constructive criticism", Deb. Bring it on. However, all of this nonsense is not that. It's a bunch of internet trolls that have nothing better to do with their time than to post baseless, hate-filled negative comments (I'm guessing from their parent's basement) about a local business that is just minding their own and trying to grow it. Grow up and get a life. You just come off sounding petty and jealous.

Nakia Simpson
Nakia Simpson

If you like helping people today is your day to get started! Make money and help others deal with the pain that they are feeling! Inbox me to get started today!

Nakia Simpson
Nakia Simpson

Life is too short to be working long hours for someone else and not getting anywhere in life! Now it’s your turn to own your business, make your own hours and be your own boss! Inbox me so you can start living!!!!!!!!!!

Johnny Lee
Johnny Lee

Johnny Bottles here. The only thing more serious than my attempt to channel Fellini was the seriously delicious pizza they paid me with. SAG approved.

johnwlee13
johnwlee13

Johnny Bottles here.  There was nothing too serious about the making of this video, except the seriously delicious pizza I was paid with. 

Hoffmeyer Jeffrey
Hoffmeyer Jeffrey

Why would you go out of your way to smear such a fine video and business?

Deb Woods
Deb Woods

Oh I get it Ben - in YOUR WORLD nobody is entitled to a dissenting opinion - no matter how valid. Now THAT is mighty STL of you....

Deb Woods
Deb Woods

There is something wrong when ANYONE - no matter who - is beyond constructive criticism.

Earl Lamkie
Earl Lamkie

High school/ child hood friends love her... And critics / some patrons don't ... Hmmm so weird

Ben Eversmann
Ben Eversmann

...says Deb, the cat lady. History will prove the RFT right? It's not civil rights or gay marriage, Deb. Just a fun video to hopefully gain some more awareness for a great, successful local business run by nice people. I feel so sorry for all of the trolls making negative comments on here and their sad, sad lives. Wait, no, I don't.

Deb Woods
Deb Woods

Why is this awesome??? I think history will prove RFT right on this one.

Nick Scydick
Nick Scydick

Wow... after reading the comments, it looks like a lot of people are mad about this foolish article. Good.

Nick Scydick
Nick Scydick

Umm... this commercial is freaking awesome. Why would there be anything wrong with this at all whatsoever? What a stupid article... Nothing else to make fun of I guess right now RFT? I won't be reading RFT anymore; you're supposed to encourage STL business, not bash it.

John P. McElwain
John P. McElwain

Oh yes it always seems to be a slow news day at the RFT. Not only do I think Katie and Ted are magnificent people I think what they're doing at the restaurant is wonderful and I can't believe all you have to pick up on is some Fellini movie that you personally think is weird . The RFT has been a classless rag for so long that this just seems par for the course.

ronburgandy
ronburgandy

Remember when RFT used to be cool and edgy? Yeah. Me neither. I read one of their articles a couple of weeks ago about a woman brutally murdered in a bathtub, RFT all but made a joke about it (see article here: http://blogs.riverfronttimes.com/dailyrft/2014/06/man_bites_strangles_lauren_bach_to_death_in_bathtub_fighting_over_drugs_homicide_no_53.php). Really sad considering someone lost their life.


I think it's pathetic that RFT tries so hard to be edgy. They are snarky just for the sake of being snarky. With that said, I've never had Katie's pizza, but I actually liked the video. I can appreciate a company utilizing a different realm of marketing to set themselves apart amidst all of the marketing clutter. Well done, Katie's!

ut_4_me
ut_4_me

Katie is the 38 year old former high school cheerleader who, 20 years down the road, still has a case of the "look at me" syndrome.  

Sunny DeFabio McElwain
Sunny DeFabio McElwain

I thought it was funny and the place has great food. Life is about using the whole box of crayons! (RuPaul)

Kia Springer
Kia Springer

Actually lish they gave 35%...straight awesome. No one gives 35%!!!

Andrew Stokes
Andrew Stokes

Creative and innovative. Others should follow suit. Anyone who disagrees, is able to...

Alicia Sindel Vega
Alicia Sindel Vega

Also, Christine, did you know that Katie and Ted participate in Dining Out for Life? While most participating businesses "donate" 10% - 15% of their profits from the event, Katie's Pizza & Pasta Osteria donated 25%. I was standing with Katie when the head of the St. Louis division personally came up to her, hugged her, and thanked her for all that she did for the cause. Her place was packed, her patrons were satisfied, and she gave back much more than what was expected to a good cause. Shame on you.

Amber Marie
Amber Marie

Love the pizza, classy commercial for a local place with good people & food :)

Michael Keller
Michael Keller

Read 5 lines into it. The guy's a douche. If I had to make my living judging others, I'd be broke.

Andrew Bornstein
Andrew Bornstein

Shitty article about good pizza and people. I like the video and the author comes off as a jealous hack who uses the royal "we", you know, the editorial...

Alicia Sindel Vega
Alicia Sindel Vega

Nope, she paid for it with her hard-earned money. Katie participated in something revolutionary known as "crowd-funding," it's not a donation. Each Kickstarter contributor has their name on the entry wall of her restaurant and received something tangible in return for their hard-earned dollars, like pounds of homemade pasta, individually packaged and delivered. Here's to not knowing what you're talking about!

Kia Springer
Kia Springer

Kristine Holden...you don't own your own successful restaurant, you obvi don't have any class and I guess you have so much money you need a management position at Katie's. ..get off the feed. Your annoying.

Alicia Sindel Vega
Alicia Sindel Vega

What a sad little paper the RFT has become. All you seem to be able to do, with any success, is aimlessly rip on business owners in the St. Louis area that actually care about their employees and their community, unlike the RFT. Your snarky and sad reporters find the simplest people on which to hyper-focus, and then, like tweens in heat, they futilely attack and hold pathetic grudges for years, even to the point of alienating once-loyal readers. What is your fucking boner for Katie and Ted? What has she done that gets your goat so much that you cannot help but to pick on her at every turn? Who from the RFT has ever taken the time to speak with Katie Lee Collier or Ted Collier, to experience what lovely people they are, to appreciate the environment that they cultivate for their employees and patrons on a daily basis? What do you care if she made a video with her new husband and brother to poke fun at themselves? They don't take themselves seriously. In fact, they are the LAST people to take themselves seriously. They are adorably tongue-in-cheek, and know how to spin any situation into one that ends is ruckus laughter. Sorry that you do not know the joy of laughter like these folks. But alas, go back to your bitchy blogs and your fruitless editorials. No one ever reads your shit anyway.

pinkgirl
pinkgirl

This rambling piece has all of the markings of jealously in my opinion. I watched the video and loved it, found it a refreshing new spin on how to utilize video in marketing in a way that wasn't as boring as watching paint dry.  (And something no one else in St. Louis seems to understand or even try to do.  *yawns*.)

Maybe before RFT posts something so hateful they should actually watch the video sans jealously and see that the film is supposed to be ironic and ultimately funny.  It doesn't at all portray the owners of the restaurant as narcissists, but rather as innovative marketers and ultimately makes me want to shake their hand and eat their f*%$ing awesome pizza.


Oh, and, hey Nancy, not everyone can be the hot girl.  Get over it.  Being snarky doesn't make you any more attractive, either.

Elizabeth Cunningham Eickenhorst
Elizabeth Cunningham Eickenhorst

Oh, whatever. Katie and Ted are so nice and cute, let them have their videos. Nobody is forcing you to watch. I think the food at the new place is fabulous, by the way, and they went out of their way to cater to my dumb food allergies with a smile.

Thomas Greülich
Thomas Greülich

Wow. A lot of haters in the bunch. I don't know Katie nor do I have any affiliation to her pizza shop. I really don't understand the cowardly insults made over the internet... She made a video to promote her business that would hopefully go viral around Saint Louis and expose her shop to new people. I really don't understand why everyone is so negative. She's not working with some huge corporations advertising budget so she acted in it, call her narcissistic but it is HER business. She should have the right to appear in her own promo videos, I guess every other business owner that appears in their commercial is a narcissist. As a side note, Kristine, I don't think it exudes class to talk about how much money you have and carry on with personal grudges publicly through social media.

Virginia Superwolf
Virginia Superwolf

You make a good point. All the small businesses in STL who do commercials, the owners also star themselves in their own commercials... so why is RFT having beef about this. A lot of ppl say she's snooty, self absorbed, etc. She's an artist and an introvert. I went to high school with her - she kept to herself and was liked by everyone. Wasn't mean, wasn't obnoxious.

Andrea Hilliard
Andrea Hilliard

We have some of the most ridiculous local car commercials and this gets snark? It takes courage to do something out of the ordinary like this and I applaud what they've done.

Jessica Blankis
Jessica Blankis

Great pizza but this place couldn't be any more pretentious.

Rick Bozada
Rick Bozada

Not bad. Smoking play was odd. Does not make me want to try the new place.

Winkler Kim
Winkler Kim

Harmless. What's the issue? Despite the snarky tone of the article, this only serves as more advertisement.

Jimmy Eden
Jimmy Eden

Who cares? You obviously don't follow her on Instagram, or you wouldn't think it was too weirdo

dalediversity
dalediversity topcommenter

She looks like the ladies I bang!  

jaco1175
jaco1175 topcommenter

@pinkgirl Whatever you say katie. Btw, your pizza is shit, preferred by pretentious hipsters solely because of image. Your not really hot either.
 Jealousy, lol.

jaco1175
jaco1175 topcommenter

@dalediversity No one cares about the women you use your fists on, that shit has not been viewed favorably since Leave it to Beaver was popular.

pinkgirl
pinkgirl

@jaco1175 Um, I'm not Katie at all - but good try on that one!  I actually really enjoy their food and am a 41 year-old mother, not a hipster.

Oh, and before you get it twisted, I think the writer of this post shouldn't have written something so hateful and spiteful about another woman which really incenses me and tells me it is nothing but jealously.  But, then again, what do I know?  I'm not a man with no life who obviously only makes hateful posts constantly on this site so he can have "top commenter" next to his name. 

jaco1175
jaco1175 topcommenter

41 year old mom with the name pinkgirl, lol. Do they make those pants that say 'pink' across the ass in size 3x?

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