10 Things You Didn't Know About Imo's Pizza

Categories: Pizza Pizza!

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The square beyond compare. | Ch473

Imo's Pizza is celebrating 50 years in St. Louis this year, and boy, has it been a good one. Jon Hamm's defending (and eating) it on national television, Mayor Slay declaring April 8 "Imo's Day." You know how an Imo's pie should be cut, and you know the three delicious ingredients that make up Provel. But we've rounded up some tidbits that maybe you didn't already know.

See also: 10 Things You Didn't Know About Ted Drewes Frozen Custard

1. Ed Imo borrowed just $500 to open the first Imo's in 1964, which is less than $4,000 in today's money.

Location Info

Imo's Pizza

2916 Gravois Ave., St. Louis, MO

Category: Restaurant

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97 comments
kwernowsky
kwernowsky

Top 10 things I'd eat before I ate Imo's Pizza:

1. Fresh fur balls

2. Gluten-free pillow shams

3. A 60-inch television

4. Asbestos

5. Human meat

6. Pizza Hut (seriously, awful)

7. Two quarts of Mississippi River mud

8. An entire shirt

9. A Firestone radial

10. A poster of Cat Stevens

Laura Shipley
Laura Shipley

RFT slideshows are always a total shitshow. You'd think for all the online stuff they do, there'd be *someone* who knows how to do a little web design.

Ryan Oakley
Ryan Oakley

Good God... the RFT page that this directs you to is the most poorly put together piece of shit webpage I've ever read.

Seahorn Epublishing
Seahorn Epublishing

Just like White Castles: eat them when they are still hot.Incredible.

Lynn Wagner
Lynn Wagner

No, the #1 thing to know id that if their driver hits a parked car and leaves the scene it is ok and the owner will take their employees side despite having no personal knowledge.

Bradley McCrorey
Bradley McCrorey

It's just that I tend to consume this stuff on my phone, and the page loads take a little while in a mobile browser. Makes for a pretty terrible experience.

Chad Harris
Chad Harris

Moved to STL in '89 and had lived in New York, Houston and KC before that - my wife and I were told we needed to order the "best pizza" in the world from this place called Imo's (they pronounced it Eye-Moes) So we had it delivered to our apartment in Webster Groves. We took one bite and spit it out - called the restaurant and said, "We think something is wrong with our pizza - maybe the cheese went bad?" They explained, "Have you ever had STL pizza before? - That's how it's supposed to be." Since then we have acquired a taste for it and even crave it from time to time, especially now that we live in Malaysia. Because it tastes like home I guess. For us - Imo's is in it's own category - certainly not pizza - its on its own. I sort of compare it to a Big Mac. There are times when one might crave a Big Mac and there are times when one craves a HAMBURGER. You don't go to McDonalds when you want a good burger. So for us at least - when we think of having a pizza we think Racanelli's or Dewey's - followed by Pizza Hut - Papa Johns - even Dominos - - - and then somewhere down on the list after making a pizza ourselves, comes Digiorno, Totino's party pizza, finally some one will say..."or...there's also Imo's"....

Therese Connelly
Therese Connelly

Right on, Bub. I just commented re the same thing. Then I saw you're comment; apparently we are not the only ones not happy w/ one item per page b.s.

Therese Connelly
Therese Connelly

Love the RFT, love IMO's, but really hate having to click and navigate through 10 pages for 10 things about Imo's. C'mon! I know there's more $$/ads with each click but you're going to click navigate your e-readers away from all the damn 'one-line-to-a-page' bullshit.

Caryn Kettler Dugan
Caryn Kettler Dugan

Here's number 11:: It was STLVegGirl's first job. And, yes, she was the salad girl.

ddkehr
ddkehr

My grandparents lived at Flad & Thurman and I remember smelling the cheese baking every time I was outside. I loved standing at the window and watching the guy toss the dough and make the pizza's. I spend most my time now in L.A. and there are some good pizza's here and I have had all the regular brands that everyone has. I don't know if Imo's is the best, that is a personal taste, I do know that every time I fly into StL I have an extra large pepperoni Imo's waiting for me. Is it a StL thing maybe, but I know I like the Provel cheese product they use, but I also like most other cheeses too. I don't understand why everyone gets so bent out of shape, if you like it good if you don't fine, no one is beating anyone over the head to eat StL style pizza!

Bill Coleman
Bill Coleman

Imos was good in the 70's and 80's but now are no better than some options you can get in the frozen section of your local supermarket. Try Schottzie's, Pirrone's, Louie's, Nick & Elenas, Joe Boccardi's, Fortel's, or Pi, to name a few.

Phylis Schiro Cummings
Phylis Schiro Cummings

Ryan Rick...when it comes to pizza, yeah it kinda is a black hole though there are a few options for decent pizza if you search around. Otherwise, St. Louis is pretty cool and has a lot to offer culturally. Every place has its little food hang up or whatever...some people just seem to be especially attached to the Provel. Don't ever leave St Louis, you'll be highly disappointed to realize that no one else has ever even heard of it...lol

Jennifer Ogden
Jennifer Ogden

Didn't mind Imos, until I found out they use chicken stock in the sauce!!! Being a veg, a disclaimer on the menu would have been nice. No more for me

Ryan Rick
Ryan Rick

I get the feeling reading this that you think people only like St. Louis style pizza because they've never had anything else.... St. Louis isn't a cultural black hole. We have the same food options as other cities.

kto688
kto688

Tons of great pizza in St. Louis. Try Cussanelis'in Lemay. Great pizza, been there forever, same now as it was 60 years ago!!!!!! Imos' is crap, ever since they got rid of their ovens, and went to gas.

William Cummings
William Cummings

Provel is a processed product of cheddar, swiss and provolone cheese...it tastes awful...gimme an Imo's with real cheese and i would definitely give it a whirl...

Karen Rodgers
Karen Rodgers

I have to question the facts. 5 million pizzas but only 25k lbs. Of cheese. The math doesn't work unless most of the pizzas are cheese -less

Phylis Schiro Cummings
Phylis Schiro Cummings

Not trying to bash anyone from St Louis as Robin seem to think. I will just say this, if you are going to be a Provel lover, do it legitimately. Experience real pizza topped with real cheese outside of St Louis and make an educated comparison...there are lots of different styles to choose from. And educate yourself on what you are putting in your mouth...Provel is NOT the same as provolone cheese and Provel is a cheese product, just as the box of Velveeta is that you buy on the grocery store shelf. It is possible to realize that other pizza exist beyond St Louis, yet still like your St Louis style Provel pizza...it doesn't have to be an either/or. As for those of us not raised on it, the likelihood of developing a taste for it are pretty slim...sorry

Phylis Schiro Cummings
Phylis Schiro Cummings

LOL...Robin Miller, can tell you MUST be a native! Provel and Provolone are not the same! Provolone is a real cheese, Provel is a cheese product similar to Velveeta that was create in St Louis. And it is CRAP! Not only does it not belong on pizza, it doesn't belong on anything!

Dave Brown
Dave Brown

Lou Boccardi's is also excellent

Kim Schwartz
Kim Schwartz

YES pirrone's pizza!!!!!!!!!!!!!!!!!!!!!!

Kim Schwartz
Kim Schwartz

Imos is not the best Robin, you're crazy! Please get out and try Pironie's or Villa Farotto and a lot lot more!!! Geez! Imos is commercialized now and sucks bad, its shameful to what St Louis style pizza should be!

Kim Schwartz
Kim Schwartz

Not any more... they are too expensive and the crust is like cardboard. Their sauce and cheese is good.

Tony Kostopoulos
Tony Kostopoulos

Robin it's in Chicago. I'm from St. Louis but reside in Chicago. The pizza here is unreal. Get spoiled. Imos was descent once upon a time but I want motzarella not provel on my pizza.

Kathy Coe
Kathy Coe

I like Imo's, but Pirrones Pizzeria is much better!

Sheena Sittner
Sheena Sittner

It's too friggin expensive. If I want to pay $20 for pizza, that used to taste good then I'd rather go to a restaurant and get a steak dinner for $20!

Dave Brown
Dave Brown

They return home and tell everyone how awful it is

Robin Miller
Robin Miller

Imo's is the best - yes take them from here - i am from St. Louis

Richard Witkowski
Richard Witkowski

Monte Bellos on Weber Rd is way higher quality, and is the original St. Louis style pizza, opening their doors in 1950.

Charles Miller
Charles Miller

Saying that you have to be from St. Louis to enjoy Imo's pizza is ridiculous. I'm not from China, Italy, Mexico, France, Korea, Japan, Thailand....You get the idea. Shhhhhhhhh.

Robin Miller
Robin Miller

you go back where you came from Phylis - Provel or Provelone is the best and us from St. Louis love it - and the Cards are the best baseball team around - Do Not ever cut people down from St. Louis

Charles Miller
Charles Miller

The worst pizza there is. That's why it has never left St. Louis. It's the only pizza I've ever had that just looks bad, and it tastes worse than it looks.

William Cummings
William Cummings

Imo's is popular because the natives in the area have yet to be exposed to good pizza...it's totally understandable.

Robin Miller
Robin Miller

what is a Lou Malnati's pizza - never heard of them - not in st. louis

aedelm
aedelm

@kwernowsky Agreed! So many other pizza places around town blow it out of the water. 

kwernowsky
kwernowsky

The perfect metaphor for Imo's Pizza.

jeffreyharrij
jeffreyharrij

5 million is the total pizzas for all stores combined. The 25,000 pounds of provel stat says per store, not total for all stores.


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