Schlafly Beer's New iPhone App: A Gut Check Test Drive
[Editor's note: Schlafly Beer debuted its smart-phone app last month, and we asked two Gut Check bloggers, Robin Wheeler and Andrew Veety, to take it for a spin. Below, their respective reviews.]
Robin Wheeler's take:
Everyone loves a good shiny thing. Press a button and receive yummy tidbits of information and we're rat-happy. Who doesn't want a free iPhone app?
Combine a free app with local food and beer? Even better!
All it takes to make an app is a relatively inexpensive piece of software and a little tech knowhow. There's no reason chains like Chipotle and Starbucks should own the market on apps. Maybe Schlafly's entrance into the app world will inspire other St. Louis restaurants and food companies to follow suit. We've gotta start somewhere.
Like at the top of the application's main page, and what's not so hot about it.
The newsletter link goes to the Schlafly website, which isn't optimized to read on an iPhone. A dedicated iPhone version of the newsletter would work so much better.
And what's the point of the e-mail, Twitter, and Facebook links, which go to the user's e-mail, Twitter and Facebook accounts? Users already have access to those features built into their iPhone. If these links took you to Schlafly's Facebook page, where you might post on their wall, send a Tweet or directly e-mail the company, they'd be a lot more useful.
Now the good stuff...
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