To Gut Check, frozen treats made of water and sugar packaged in simple plastic tubes such as Fla-Vor-Ice and Otter Pops are summer staples. These sticky, slippery sugar sticks have always been bargain-bin cheap at the grocery store or dollar store, and they can be purchased in large quantities on the cheap: 100 pops cost about $6. Inexpensive, plentiful and sugar-high inducing, they are the things that Gut Check's childhood dreams were made of. Or, as the rich kid who used to live down the street liked to put it, they are the "poor man's Popsicle." Hey, any day now Mom is going to buy us a bike radio, and when she does we're smashing yours with our remaining 99 Otter Pops.
RFT photo IceHuggies in action.
Imagine our glee, then, when recently we received a press release at Gut Check HQ promoting a product called the IceHuggy, "the Flip-Fold-Fasten sleeve that stretches to wrap around your frozen ice treats" Yes, this is technology akin to a beer koozie applied to cheap-ass Otter Pops. Naturally, we had to have a pair of IceHuggies ASAP.More »