|Jax Cafe's Brian Hale|
Brian Hale, executive chef at the new Jax Café's (2901 Salena Street; 314-449-1995), isn't shy about discussing his bad-boy reputation and the colossal ego that defined him throughout most of his culinary career.
"I used to be a real dick," he says. "Really, I was all about the ego. A a total prima donna."
Hale enjoyed the notoriety that came from running the kitchen at the now-defunct Monarch, at the time one of the most innovative dining establishments in St. Louis. Hale became something of a rock star and that came with perks -- VIP status at the city's hottest clubs, complimentary meals at trendy restaurants, the works.
"I was going out all of the time. I knew all of the bouncers at the clubs on Washington, and they would wave me right in," Hale recalls. "I was totally into the scene. To be honest, I got a reputation that wasn't great."
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