Luis Rivero had an idea for a different kind of snack bar -- something that wasn't as dense as a power bar, but also not as sticky sweet as most granola bars, either.
Courtesy of Huga Foods Luis Rivero (left), with brother-in-law and Huga Bars co-founder Luis Mendoza.
"All the nutrition bars on the market have very American flavor profiles," he says. "Peanut butter, chocolate chip, apple berry tart. The same old flavors. After growing up abroad, I wished we had a nutrition bar that had some of the flavors I'd grown up with."
In August, Rivero quit his job in DuPont's St. Louis office to work on creating just that. His dream came true last week, when he and brother-in-law Luis Mendoza launched a new line of snacks called Huga Bars.More »