A free Cook's Illustrated app?
Cook's Illustrated, the flagship magazine of Christopher Kimball's food-media hydra, isn't known for giving it away. Kimball refuses to sell advertising in any of his magazines and cooking shows, which means everything's subscription- or newsstand-based. Which is great; in a media world where many push products and recipes based on paid advertising dollars, removing advertisers from the equation provides a welcome leveling of the field.
|America's Test Kitchen|
|Christopher Kimball: bow-tied culinary mogul|
Last year, in a New York Times op-ed piece, Kimball blamed the demise of Gourmet magazine on bloggers giving it away:
"Is American magazine publishing on the verge of being devoured by the democratic economics of the Internet? Has the media industry fully become an everyman's playing field, without the need for credentials or paid membership? Or, to ask the questions that every media executive is really whispering, 'Will I have a job next year?'"
Good point. If you want Cook's Illustrated recipes, pay up by buying the magazines and books, by pledging to PBS stations that broadcast America's Test Kitchen" and/or by shelling out $34.95 for annual access to CI's online archives (pay for a subscription to the magazine and online access is discounted to $29.95).
So how about that free Cook's Illustrated app?
Let's just say you get what you pay for.More »