|Jellybean milk is less Pepto than the label would have you believe. | Jessica Lussenhop|
Gut Check did a double-take at the grocery store when we first spotted the pink label. "Jellybean Milk?" Behold, the latest seasonal flavored creation from the milk geniuses at Prairie Farms Dairy, based in Carlinville, Illinois (they also have a milk processing plant in Hazelwood). Naturally we had to get to the bottom of it. We bought a quart of "Jellybean Milk," as well as its sister flavors "Easter Egg Nog" and "Chocolate Marshmallow Milk," and headed back to headquarters for a taste test.
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"It hasn't appealed to everyone, but we knew that it wouldn't," says Rebecca Leinenbach, sales program director for Prairie Farms. "We're just trying to have something for everyone. It's been more popular with children."More »