Charlie Stark, owner of the Whistle Stop in Ferguson, readily admits where the inspiration for his restaurant's thirteen-scoop, frozen-yogurt challenge comes from.
"Man v. Food. I won't lie," he says.
Jeff Mullersman, owner and chef at de.lish Cheesecake Bakery & Cafe, also found inspiration after seeing a food-challenge show on television.
"I just loved watching people taking on the different challenges," says Mullersman of his fiery-hot Inferno Sandwich Challenge. "It's just fun to watch people sweat."
It's not as if this is an entirely new trend -- Crown Candy Kitchen started its 5 Malt Challenge all the way back in 1913. And there is nothing more prototypically American than our celebration of eating, whether it's our ridiculously large portions, professional competitive-eating circuits or conquering unfathomable levels of spice, people can't get enough.More »