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| Not much for metaphor, this group. |
It took a while, but local hip-hop trio 12 to 6 Movement finally unleashed their new collaboration-heavy album, Titties Out. Since our last interview with the group, they added songs with Joe Budden, Opio and A-Plus from Souls of Mischief/Hieroglyphics and Psycho Les from The Beatnuts to a tracklist that already featured appearances from Sadat X, Raekwon, Bubba Sparxxx, Planet Asia, and Keith Murray, as well as a lot of local talent. 12 to 6 Movement admits that the extravagant guestlist, the cleavage-boasting cover and title are partially ploys for attention, but underneath the brazen marketing is a fun album. Titties Out mostly focuses on braggadocio and good times over beats that range from dusty soul/funk samples to modern synth-driven club fare to guitar-driven rock. Although the album is not without its tacky moments, every member of 12 to 6 Movement brings their A-game and the guests prove worth their fees. RFT Music caught up with the trio and Matthew Sawicki, who mixed and mastered the album, to discuss how they assembled the album, reaching across genre lines for guests, and why they went with that title cover.
Questions and answers edited for length and clarity.
Bob McMahon: We touched on this topic last time, but what was your motivation for get everybody you got on this album? I remember, Spark1duh? that you said, "Talent is not enough."
Spark1duh?: Because in the entertainment industry right now, people care a lot about image and shit. And this wasn't so much of an image move as it is an attention getter. Like to say "Hey, all these other people we've worked with, our friends or people that we've done business with, playing shows and stuff like that, we are on the same level as these people. You just need to fuckin' think about it that way." So many people think locally in this town, they don't even think to the next state. They're trying to take over this city. They're not thinking big picture or shit like that. In this industry, there's so many ways to market yourself. And the ways I see a lot of these more like "hood rappers," or whatever you want to call it - we're not backpackers, I don't know what people call us. Everyone has a label for something these days - they got big money behind them. Whether it's from drugs or loans or however they're doing it, you know what I mean? And they're paying to get radio play and shit like that. We figured why not sidestep all the money that we could spend to get played on the radio and for marketing, and hopefully people would just pay attention based on the strength of the songs alone that we did with these bigger rappers.
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