Last Collector Standing: Cliff Hardesty, Owner of CD Reunion, on BBQing with Ozzy and the Who's Iconic Album Covers
Sometimes the best reason to collect records is for the unabashed love of the music. Picking up from a short winter hiatus, Last Collector Standing met up with Cliff Hardesty, who, above anything else, is a genuine music lover. He is also the owner of multiple record stores, including CD Reunion in St. Charles and O'Fallon, as well as the rock memorabilia and clothing shop Glad Rags. Sitting down for an interview in his newest business venture, his rock & roll bar Red Fish Blue Fish (which is next door to CD Reunion), we discussed the iconic photo of the Who peeing on the cover of Who's Next and how he once walked in on Ozzy Osbourne barbecuing.
Last Collector Standing: When did you start working at a record store, and how did you end up owning multiple stores?
Cliff Hardesty: I used to work at 1380 KGLD, which was an oldies station. Gary "Records" Brown was my boss there. [He] was a St. Louis radio legend. Someone called me up one day and was asking about a record and said, "Have you ever been over to Record Reunion in Hazelwood?" He knew I was from North County. So I went into Record Reunion and started buying records from Dan Keysor. People would always say, "If you got out of radio what would you do?" I would say, "Well, I'd own a record store."
I got fired from my radio station job and then I went to Europe for the summer backpacking. I came back and didn't have a job. I thought, "I'm going to go hit some record stores and see if anybody will hire me." I got hired at Dan's Record Reunion, the first one I went to. I was a big record collector so a couple of people in there kind of recognized me. It helped that I worked at an oldies station, because they knew I knew who the Shirelles were, and [groups] like that.
I started doing that full time. When I first started working for Dan we might have had two dozen CDs in the whole store. It was all vinyl, cassettes and 8-tracks. Then I just started tripping over CDs. They were just growing and growing and growing where we just had stacks of them on the floor. Literally stacks waist high.
I said, "Dan, you know you need to open up another store. You've got so much stuff there's no way you can sell it all here."
I kept bugging him. Finally one day he said, "Look, if you think we need another store then why don't you go on out and start it."
"Yeah. You can be my partner."
He said, "Yeah!" So I started looking around.
You might remember, Tipper Gore started a rating system for records. Tipper Gore apparently impressed a Missouri state legislator that wanted to make a rating system for records. A petition drive got started at KSHE. I noticed that about one out of five people who signed the petition lived in St. Charles County. So I was like, "Dan, we should open up in St. Charles County." There was no used record store there at the time. Streetside wouldn't sell used records because they were still buddy-buddy with the record companies and the record companies didn't like the idea of people selling used recordings.
The record companies never helped us. They would call us and talk about other stores and call them the "real" stores, like we weren't even a real store. We never got any help from the record labels. We were as independent as you could get. We're in St. Charles too. We're not in U. City. We're not in the cool areas. We're as mom and pop as it gets.
Anyway, I came out here and found a place in Hawks Nest Plaza, where the rent was really low. I got a loan of fifteen thousand. Dan put the same amount of money in with records, CDs and movies. That was 1991 and now here we are in 2011 still going. This will be our twentieth year.
So you started right when CDs where really taking off?
The timing couldn't have been better. CDs started to get really big about '88. By [then] all these people started converting their collections onto CD. For me, it was a goldmine because people were trading their record collections for CDs. Everyone thought CDs sounded better. I thought they were crazy. Records sounded better. I started buying records as much as I could. People thought I was crazy. I was like, "I'll trade you ten records for a CD. No problem!" So my record collection started going crazy by that time.
As a storeowner, do you feel that vinyl has come full circle?
Yeah. CDs are so easy to get that they are not considered as valuable. A record, you have to take care of it. You have to treat it with respect, and I think it gets people's respect. People will come in with a stack of CDs with literally no cases. They don't care about the packaging. They don't care about anything except the disc, but albums [have] the pictures, the liner notes, and all the fun stuff. I think it's coming full circle, but I don't think vinyl will ever have the sales volume that CDs had in 1994.
I just don't see it happening. They're not convenient. You can't pop a record in the car while your driving. I don't think they'll ever be back to where they were, but there are a lot of people that [vinyl] means a lot to them. One of our biggest customers for records over the last few years has been teenage girls. They like the sound of them.
People just like to collect things too. I know people who still collect stamps. What good is a stamp really? You can't play a stamp. You just look at it. A record you can look at it and you can play it! (Laughs)