Jonezy On His New Video And How He Defines Success

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Jonezy's Co$tombs, released this past spring, is an album full of critique about the rat race toward material wealth in America. It is fitting that its first single is "Wake Up," an homage to the daily, unglamorous grind of the working class. Jonezy's precise, no-frills flow floats over a slow-burner by producer JBJR. He produced the video himself: A literal interpretation of the songs lyrics -- watch it below. We asked the rapper a few questions about how he defines success, what's next and why making videos is important; his answers are down there as well.

Kiernan Maletsky: Finish this sentence: "My career will be a success if..."

Jonezy: To finish your sentence: My career is already a success from an existential perspective, meaning that the experiences I've had and relationships I've built, and the genuine fans I've gained, make it all worth it to me.

However, to answer the real underlying question of my music being a commercial success, I definitely haven't ruled out the possibility. Commercial success can mean many things. These days you see indie artists turning down major label offers because they have built such successful empires on their own. Social media and satellite/internet radio is huge for the indie musician. In other parts of the country, people listen to a lot more independent music. I'd like to see more of that in St. Louis, especially since there's so much great talent. So, my career would be a major success if I were able to make a comfortable living, just doing music.

Why did you decide to do this video on your own?

In the process of marketing myself and doing a lot of my own promo, I've taken a liking to Photoshop. I like doing graphic art, so I decided to take it one step further and try my hand in video production. I really just wanted to see what I could do with no prior experience, and the song pretty much dictates the storyline, so I figured this was a great one to start with.

I enjoyed making this video, and hope people get a sense of who I am. I decided to do this one on my own because a lot of the necessary footage was so organic, because it's my everyday life, and required very little assistance. Mr. Blair and Loose Screwz (Civil Ape) are personal friends of mine, and people I work with regularly. The videos I'm doing with them are sure to be amazing. Myself and Screwz are also doing an EP entitled The Daywalkers -- which takes the day-job/monotonous theme and puts a zombie twist on it. That's gonna be ridiculous.

Why do you think it's important for independent artists to make music videos?

So many people are discovered on YouTube, and not just for music. It also allows music to be doubly entertaining, because of the visuals. If a video goes viral, or gets a ton of hits, that could springboard the artist to a whole different level. Locally, this makes me think of Prince Ea. He is a very talented emcee but doesn't have an album, or too many actual songs, he's just a beast on Youtube and as a result has gained national recognition.



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18 comments
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flixgurl88
flixgurl88

lots of videos being posted lately...This one is my fav for all the fades and transitions...very slick.

Jonezy
Jonezy

thank u so much! yeaaaaa!

Twon
Twon

Jonezy makes great songs but even better albums! 

Doc
Doc

Great video, love the song,  keep on grindin homey.

 

Erin
Erin

I really like how he is easily understandable and still not corny-sounding. very nice!

Hollyk2003
Hollyk2003

Thanks for supporting REAL STL talent RFT! Jonezy album "CO$TOMBS" is on my playlist daily.. not too many cd's I listen to from start to finish. Keep it movin!

KRAZ820
KRAZ820

great article! YEAH JONEZY!...OPTIMUS GRIND!

WestCoastProps4Jones
WestCoastProps4Jones

Im writing from Portland Or, where Jonezy has been gettin a lot of love  for his Costombs album here on the West Coast....Great article, Jonezy has been one of the best lyricist in St.Louis and the mid west in general for a while now. Im glad to see he's getting some recognition,cuz his talent is ridiculous, the dudes about to blow up....and cant wait for the Daywalkers EP!! Keep me posted

Jonezy
Jonezy

Thank you! Hell yea! WESTSIIIIIEEEEEEEDE! LOL

MiMi
MiMi

Great job to Jonezy! I got one word to describe you and your music: GENUINE!! And it shines through on your video. Keep doin you!

Tonyacarinne
Tonyacarinne

Justin I'm sure that I speak for a lot of people that we r very proud of you.... you got a swag about you and we need that... good luck in everything .... when u make big don't forget to shout out to GC!!!!

hiphopaintdead
hiphopaintdead

STL Stand Up! Jonezy's got the streets and the offices on lock! lol

Randy
Randy

not a lot of do-it-yourselfers do it that good. props to Jonezy!

regular guy
regular guy

I love the realness. he's not trying to be fake.  the struggles are common and relateable and an entertaining video! nice.

Josh P
Josh P

Awesome video Jonezy, good article too. Thanks for the entertainment. Keep it real.

Jonezy
Jonezy

Great writeup! Much love to the RFT and Kiernan for the support! hope yall dig the video!

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