Louis C.K. Explains His New Tour Ticketing System: He'll Be in St. Louis in October [Update]

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Update, 6/28: Louis C.K. sold some 100,000 tickets for his upcoming tour in two days. Many of the shows have sold out; in some cities he's added a second set. There are still tickets available in St. Louis, but we don't suggest waiting around. And while there are plenty of tickets showing up on third-party sites, history suggests he'll be taking that promise to invalidate scalped tickets seriously. So good luck with that, whoever's selling this thing at eight times face value in Minneapolis.

Original post follows...

Louis C.K. has spent the last couple years doing comedy completely on his own terms -- he's got final say on every aspect of his acclaimed show Louie and he's started selling his prolific output through his personal web site in fan-friendly formats. All of which would be cool, to see an artist take control this way, but not especially valuable. Except that his have turned out to be excellent terms -- his work has been honest and challenging and funny.

He's just announced a fall tour, one that will bring him to theFox Theater (527 N. Grand Blvd) on October 6. Tickets are $45, and you can only buy them through his site. That may seem a little steep, but that's literally how much you will pay and not a dime more: no fees -- no tax, even. And he's going to be canceling tickets that are resold at a higher value. He sent a lengthy explanation of the process and reasons for it to the subscribers of his mailing list last night; read it below.

hello folks! I'm going on tour this year from October through Feb. I'll be all over the goddamn place. This year, I'm trying something new, building on the fun, success and fan-benefit of selling my content online. We are selling tickets to this tour exclusively here on louisck.com. I only wanted to do this if there was a way, like with LIVE AT THE BEACON, that it could bring the price of tickets down and make them easier and less complicated to buy. We figured out a way.

Making my shows affordable has always been my goal but two things have always worked against that. High ticket charges and ticket re-sellers marking up the prices. Some ticketing services charge more than 40% over the ticket price and, ironically, the lower I've made my ticket prices, the more scalpers have bought them up, so the more fans have paid for a lot of my tickets.

By selling the tickets exclusively on my site, I've cut the ticket charges way down and absorbed them into the ticket price. To buy a ticket, you join NOTHING. Just use your credit card and buy the damn thing. opt in to the email list if you want, and you'll only get emails from me.

Also, you'll see that if you try to sell the ticket anywhere for anything above the original price, we have the right to cancel your ticket (and refund your money). this is something I intend to enforce. There are some other rules you may find annoying but they are meant to prevent someone who has no intention of seeing the show from buying the ticket and just flipping it for twice the price from a thousand miles away.
Some of these rules may be a pain in your ass, but please be patient. My goal here is that people coming to see my shows are able to pay a fair price and that they be paying just for a ticket. Not also paying an exorbitant fee for the privilege of buying a ticket.

Tickets across the board, everywhere, are 45 dollars. That's what you'll actually pay. In every case, that will be less than anyone has actually paid to see me (after ticket charges) in about two years and in most cases it's about half of what you paid last year.

The benifit for me is that I won't get angry emails from anyone who paid a ton of money to see me due to circumstances out of my control. That makes me VERY happy. The 45 dollars also includes sales tax, which I'm paying for you. So I'm making more or less depending on the state.

Another benefit to me is also one to you. I get your email address (if you opt in) when you opt in. You don't have to join ANYTHING to buy these tickets and if you opt in, youll only hear from me once in an old man's jizz-cycle.

Obviously none of this means anything if the shows aren't good. So that's up to me. As I do every year, I'll be performing a brand new hour (or more) on all of these shows.
Lastly, it was a real challenge to find venues around the country that could work with our exclusive ticketing service under these parameters. It means I'm playing in very new places. I really appreciate all of these theaters that are letting us give this a try.
Setting up this tour has been fascinating and difficult. this ticketing service is a brand new thing and I really fucking hope it works and that there aren't any problems. If anything comes up, please be patient.

Doing things this way means I"m making less than I would have made if I did a standard tour, using the usual very excellent but expensive ticketing service. In some cities I've had to play smaller venues and do more shows. But I like doing more shows and about a year ago I reached a place where I realized I am making enough money doing comedy so the next thing that interested me is bringing your price down. Either way, I still make a whole lot more than my grandfather who taught math and raised chickens in Michigan.

alright, that's it, folks. I'll be sending this message out to folks on the opt-in list and sending a separate email that lays it out much more simply with the proper links. I am doing this because when I emailed you about LIVE AT CARNEGIE HALL, (which is still on sale for 5 dollars!) about half of the people who got the email really enjoyed the long, verbose, unedited message. The other half HATED it and would have preferred a price, a link, and me shutting the fuck up.

This way, you can read this if you like, or your can just see the massive shit-ball of text and throw it in the garbage, and focus on the simple email.
I hope to see you all on the road.

regards,

Louis C.K.

Page down for some hilarious preview clips. You can buy several hours of his comedy on louick.net

Location Info

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The Fox Theatre

527 N. Grand Blvd., St. Louis, MO

Category: Music

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