LouFest Joins with Lollapalooza, Austin City Limits Producer: What Will it Mean?

Categories: LouFest

8134806.87.jpeg
Jason Stoff
The confetti has barely settled on LouFest year three: Despite some uncooperative weather, this year's incarnation, featuring headliners Girl Talk and the Flaming Lips, was its biggest yet, with some 12,000 in attendance. And today, its organizers have an announcement that will dramatically change the festival in Forest Park going forward: LouFest has entered a partnership with C3 Presents, which is most well known as the producer for massive events Lollapalooza and Austin City Limits.

See Also:
The Ten Best Dancers at LouFest: GIFs
The Best and Worst of LouFest 2012, According to the Fans
The 18 Best Fans, Musical Moments and Trends at LouFest 2012: Day Two
Dinosaur Jr at LouFest, 8/25/12: Review, Photos and Setlist
The 17 Best Fans, Musical Moments and Trends at LouFest 2012: Day One

"We're excited to enter into this partnership -- it's a perfect match," says LouFest founder Brian Cohen in a press release. "Through the creation of this joint venture, we gain C3's experience and expertise, as well as investment, that will allow us to grow."

It's a huge step for the festival and one that will have immediate, dramatic impact starting right away. The exact extent of LouFest's expansion remains to be seen, but the new depth of resources will result in a more stages, larger area and bigger names on the bill.

This doesn't mean C3 will take over every aspect of LouFest -- the organizing body here in St. Louis (Listen Live Entertainment) will maintain an equal say in the decision-making process.

"LouFest will continue to have the same local feel and dedication to St. Louis that we've always had," says Cohen. "But now we can take it to the next level and create a premiere destination music festival for the city."

So while there are few specifics at this point, it's safe to say LouFest 2013 will mark an unprecedented shift in the young festival's evolution.

Along with today's announcement about the partnership with C3, we've got the dates for year four: September 7 and 8. It will still be held in Forest Park. That's a bit later than in years past.


Sponsor Content

My Voice Nation Help
5 comments
mktgoddess
mktgoddess

An improved concert experience. MT @rftmusic LouFest enters partnership w/ #Lolla and #ACL producer. What does it mean? http://t.co/SceWKyZL

Anonymous
Anonymous

Exciting news!

PS "premiere destination" should be "premier destination."

amberkow
amberkow

@rftmusic And probably teach LLM how to actually run a festival.

Klove20102010
Klove20102010

@RiverfrontTimes That is very good news... Can't wait to see the changes ..

Now Trending

St. Louis Concert Tickets

From the Vault

 

Loading...