Die Antwoord at the Pageant: The Seven Habits of Highly Effective Shock Pop Artists
Last night, Die Antwoord shifted reality for a room full of screaming Midwesterners. Arms were reflexively clutched in elation. Hands were thrown into the air. Voices were raised in a garbled mix of Afrikaans, English and swears. How have they captured our American hearts so completely? It's all about the imperatives.
Habit 1: Be Proactive
Die Antwoord wasted no time with pleasantries and launched directly into DJ Hi-Tek Rulez, which described to the audience Hi-Tek's plan to make you love him... by fucking you in the ass.
Habit 2: Begin with the End in Mind
As principles Ninja and Yolandi joined Hi-Tek (in this case presumably actually DJ Vuilgeboost) on stage wearing matching orange jumpsuits, the crowd burst into a wild display of fandom. Their outfits were designed perfectly to allow them to undress for success. Piece by piece, the suits came off, until the burly Hi-Tek was shirtless, Ninja sported only his Pink Floyd-themed boxer shorts and Yolandi was finally able to showcase some booty-meat for her adoring fans clad in a crop top and short shorts.
Habit 3: Put First Things First
On debut album $o$, Ninja stood mainly as the front man with Yolandi running hype, providing squeaks and looking awesome in tight gold lame. This time around, on Ten$ion, she takes center stage. Wearing gold from head to toe, she commanded the stage and audience, bouncing and scampering during "Rich Bitch."