Die Antwoord at the Pageant: The Seven Habits of Highly Effective Shock Pop Artists

Categories: Last Night

Todd Owyoung
Last night, Die Antwoord shifted reality for a room full of screaming Midwesterners. Arms were reflexively clutched in elation. Hands were thrown into the air. Voices were raised in a garbled mix of Afrikaans, English and swears. How have they captured our American hearts so completely? It's all about the imperatives.

See also:
-Die Antwoord at the Pageant: Slideshow
-The 15 Most Ridiculous Band Promo Photos

Habit 1: Be Proactive
Die Antwoord wasted no time with pleasantries and launched directly into DJ Hi-Tek Rulez, which described to the audience Hi-Tek's plan to make you love him... by fucking you in the ass.

Todd Owyoung
Habit 2: Begin with the End in Mind
As principles Ninja and Yolandi joined Hi-Tek (in this case presumably actually DJ Vuilgeboost) on stage wearing matching orange jumpsuits, the crowd burst into a wild display of fandom. Their outfits were designed perfectly to allow them to undress for success. Piece by piece, the suits came off, until the burly Hi-Tek was shirtless, Ninja sported only his Pink Floyd-themed boxer shorts and Yolandi was finally able to showcase some booty-meat for her adoring fans clad in a crop top and short shorts.

Habit 3: Put First Things First
On debut album $o$, Ninja stood mainly as the front man with Yolandi running hype, providing squeaks and looking awesome in tight gold lame. This time around, on Ten$ion, she takes center stage. Wearing gold from head to toe, she commanded the stage and audience, bouncing and scampering during "Rich Bitch."

Location Info


The Pageant

6161 Delmar Blvd., St. Louis, MO

Category: Music

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