Show Your Support for Mitt Romney by Shopping at Guitar Center! The Power of Passive Endorsement

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Dear Fan,
There is a boutique amp manufacturer who I've had a relationship with for seven years who makes amps that I love. They give me a huge discount on amplifiers and ask nothing in return. I've visited their shop a few times, and that's where my problem starts. The owner of the company has politics that I can't stand. Not just differing views, but really extreme, uneducated and uninformed. And they definitely aren't shy about it--there are posters all over the shop, bumper stickers on the company vehicle, constant talk radio blasting vitriol. I've been thinking about getting a new amp lately because every time I play through my current amp I just think about this person's politics and get bummed out. What should I do?
Your pal,
"Rick"

Dear Rick,
What a timely question for this divisive election season! It's good you are thinking about what you are lending your reputation to. We've all been eager young gear hounds at some point, seeking out an amp head because our hero/heroine had one on stage. Given that you are in an internationally touring noise band with a dedicated fanbase of audiophile weirdbeards/fellow musicians, your set-up is of particular interest to them.

Companies know that even passive endorsements are incredibly powerful--perhaps even more so than direct endorsement. I remember a decade ago when Red Bull started striking deals with midwestern emo bands (most notably Get Up Kids) for them to put cans on top of their amps on stage, to appear they were drinking them during their shows.

I think that if it's bothering you and on your mind whenever you are playing, you need to honor your conscience and trade it in for something that is agreeable. It sounds like you can do your homework and find a small manufacturer that is in line with your political orientation. Your focus should be on your performance, not whether you are tacitly funneling money to someone who could be funneling it into a scholarship fund for Glenn Beck's Patriot Camp.


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19 comments
simplyorganicT
simplyorganicT

@RiverfrontTimes well you could also look at it as this... the guy who runs Bain is an Obama bundler... for you lefties #rr2012 baby!!

Steve Mincer
Steve Mincer

what are you liberals going to do wednesday morning after the election if your messiah loses?

JJ O'Brand
JJ O'Brand

The quota of dipshittery has already been past by in 2/6 comms.

Chris Ferguson
Chris Ferguson

I did not realize I had been supporting jobs by shopping at Guitar Center.

stldesktop
stldesktop

@RiverfrontTimes Exactly why you should never buy anything at Big Box stores. Instead shop local: @eddiesguitars J. Gravity Strings etc #stl

Daniel Reyna
Daniel Reyna

Hey Matt...why comment... also Terry....3 names is tard like

Matt Emodi
Matt Emodi

Who honestly gives a flying fuck

mmahathy
mmahathy

@RiverfrontTimes What! Romney has been gone from Bain for 12 years. Come to reality, please.

barbzilla
barbzilla

@RiverfrontTimes Smartest thing the RFT has done politically in years.

stldesktop
stldesktop

@mmahathy @RiverfrontTimes Just b/c he doesn't still punch a clock every day doesn't mean he doesn't profit from it. 8M shares + benefits

mmahathy
mmahathy

@stldesktop @riverfronttimes I suppose everyone with 401Ks profit. Do you understand how investments are made and used by all of us?

mmahathy
mmahathy

@stldesktop @riverfronttimes Good point Romney! You have hired millions! @chrisloesch

ChrisLoesch
ChrisLoesch

The guy who runs Bain now is a big Obama bundler. But you won't learn that (or anything) at HuffPo. @mmahathy @stldesktop @riverfronttimes

mmahathy
mmahathy

@stldesktop @riverfronttimes Romney has not caused $16T in debt nor high unemployment. @chrisloesch

stldesktop
stldesktop

@mmahathy @RiverfrontTimes I understand that it matters what one invests in and that Romney is not simply making $'s from a 401k.

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