Whole Foods Now Selling Vinyl at Select Stores

Categories: WTF

As curators, at least in this fledgling stage, they're doing a better job than Starbucks, which really has the no-taste-with-disposable-income crowd on lock. But, obviously, they're not in the discussion as places like Vacation Vinyl, Origami Vinyl, or Permanent Records.

No one will confuse Whole Foods with a destination for music buffs, or even those with a more than a casual interest in music. This is music to be paired with wine, to play in the background while you discuss the pros and cons of gentrification. It's white bread, although perhaps artisanal white bread.

The effort isn't a complete wash, though. They say they're committed to stocking shelves and live lineups with local talent. David Lynch is scheduled to appear at the parking lot in West Hollywood on Saturday. (Hey, he's local, right?) And they devote a surprising amount of real estate to the record shop; it has its own separate building, which is kinda cool.

Perhaps the most compelling aspect of the project is their partnership with LSTN Headphones. The L.A.-based company works to help restore hearing to those who have lost it, and sales from the headphones go toward the project. This week founders Bridget Hilton and Joe Huff are traveling to Peru with the Starkey Foundation, where they hope to restore hearing to 10,000 people.

Our idealist Wendell Berry-toting college dorm room specter wants to scream that big companies should keep their hands off our precious records. But perhaps that's not the best way to look at it. Slinging vinyl these days? That's a noble pursuit in and of itself.

See also:
-Crotching Whiskey at the Justin Bieber Concert and Getting Thrown Out: A Review
-The 15 Most Ridiculous Band Promo Photos Ever
-The Ten Worst Music Tattoos Ever

Follow RFT Music on Twitter or Facebook. Follow RFT Music editor Daniel Hill on Twitter too, if you are into that sort of thing.

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14 comments
Jay Binder
Jay Binder

stl has a good amount of great indie record stores

Jeff Schaefer
Jeff Schaefer

Whole Foods is a yuppie corporate grocer, of course they are "trendy."

Brittany Diane
Brittany Diane

I don't want my records with a side of kale. I like them with dust in the bargain bins and pre-loved and passed down. To me, records are so much more than something that can be sold that generically. That's just me though...

Brian Bradley
Brian Bradley

Not sure if I would be interested in the price or selection of vinyl in a Whole Foods.

A Robert Jacques
A Robert Jacques

Ugh… vinyl's getting so mainstream. My new raggae/death-metal fusion band will ONLY release on Edison cylinders!

Tictic Bump
Tictic Bump

No thanks... I get all my records from Urban Outfitters.

Thomas G. Ricks
Thomas G. Ricks

I guess with the right salsa... but I find vinyl a bit waxy

Chris DiMercurio
Chris DiMercurio

I like whole foods... But a hipster grocery store now selling hipster vinyl.... #surprisedface

ut_4_me
ut_4_me topcommenter

Why is this a story?   The Target in Kirkwood sells vinyl.

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