Is This the Michael Bolton Renaissance We've All Been Waiting For?

Categories: Fiesta!

But if you thought the Bolton renaissance was going to end when Christmas was over, think again, readers. Bolton is now shilling Starburst, enriching them with flavor through the power of his voice. Yeah, Starburst ads are weird.

I like this, though. Maybe it's the comfortable familiarity of a soft-rock icon selling me mid-size cars and candy, but I'm happy to see Bolton out there doing his thing in the ads. I'm guessing he'll probably show up in a Super Bowl commercial before long, and why not? Let the man have his late-career revival however he can swing it.

The fact is, Bolton's taken so much abuse over the years. He's even infiltrated other bands and ruined their reputations; be glad if you don't remember that power ballad he wrote with KISS back in the day, because I wish I could scrub it from my memory. But Bolton's not a bad guy, he just got saddled with a shitty rep.

Looked at from any perspective, he's got an amazing voice, he's a pretty generally decent person, and he makes your mom happy. Sure, he's recorded a lot of really lame music over the years, but let that die with the '90s.

Will I buy an album of his now? Hell no. But will I buy Starburst? Maybe, and that seems to be his only agenda these days. If this is truly his new career path, let's get him in as many commercials as we can. I will never get tired of hearing this man sing jingles on TV, even if I could do without ever hearing his cover of "(Sittin' On) the Dock of the Bay" again.



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25 comments
Tony Merklin
Tony Merklin

....when watching this Commercial, it makes me think that Honda's are Old Men Cars.......

Amanda Conner
Amanda Conner

I've got a one year old who has shrieked with glee during these holiday commercials. I will turn Jehovah's Witness if these continue.

Tom Parker
Tom Parker

I will be glad when these commercials are pulled!

Mary Lindsay-Dean
Mary Lindsay-Dean

I will be so happy when those commercials stop. His singing is making my ears hurt!

Jessica915
Jessica915

I just saw him in December, and he was awesome. Also the Starburst ad predates the Happy Honda Days ads by several months.

Justin Daniels' Brain
Justin Daniels' Brain

Saw him in concert back in junior high, he was over an hour late, but came out and rocked the house like a boss. All forgiven. Sing on you angel haired angel whisperer....sing on.

Chris Frank
Chris Frank

Rachael Anna Eaton, you should weigh in on this discussion

Chris Price
Chris Price

Ugh...he is too made up, and he still sucks insane amounts of ass! Oh why can't he fade back into obscurity?

Jason M Parker
Jason M Parker

he is rich and can make fun of himself. i don~t know if his heart dies a little more each time someone slams him on a facebook thread. i~m sure he spends all his time reading every comment.

Kathy Schrenk
Kathy Schrenk

"Why should I have to change? He's the one who sucks."

Timothy McCaffrey
Timothy McCaffrey

He is in these commercials because he is desparate and works cheap.

Brenda Denton Langbein
Brenda Denton Langbein

Soft rock is making a comeback, that explains the new popularity of "country" music, which is just soft top 40 pop with a twang

Leslee Brown
Leslee Brown

I hate him even more since the overdose of holiday Honda commercials

Tim Brown
Tim Brown

Only time I've ever used the mute button. Feels great. :)

Sharon Walker
Sharon Walker

Seriously, if I never see another one of those ridiculous commercials it will be too soon. He sings in a tone that can only be understood by aliens.

Ryan Stufft
Ryan Stufft

I am just wondering where the dude gets his hair.

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