Bob Dylan's Super Bowl Ad: Selling Out, or Sign of the Times?

Categories: WTF

Is there anything more American than America?

'Cause you can't import original.

You can't fake true cool.

You can't duplicate legacy.

Because what Detroit created was a first

and became an inspiration to the... rest of the world.

Yeah...Detroit made cars. And cars made America.

Making the best, making the finest, takes conviction.

And you can't import, the heart and soul, of every man and woman working on the line.

You can search the world over for the finer things,

but you won't find a match for the American road

and the creatures that live on it.

Because we believe in the zoom,

and the roar, and the thrust.

And when it's made here, it's made with the one thing

you can't import from anywhere else. American...Pride.

So let Germany brew your beer,

Let Switzerland make your watch,

Let Asia assemble your phone.

We...will build...your car.

No matter how good the copy was, it would pale in comparison to Dylan's penetrating, inimitable lyrics. And perhaps that is ultimately what angered Bob's fans the most -- that these clearly weren't his words he was muttering. Hearing Dylan prattle on melodramatically about zoom, roar, and thrust was a waste of his singular talents. You have Bob freaking Dylan in your advertisement, Chrysler -- give him something a bit more poetic to say.

Then again, anyone who truly expected transcendence from a car ad simply because Dylan was in it was going to be let down.

After regularly being inundated with ads for beers I'll never drink, medications that I don't have to take (yet), and low-quality fast food, it's thrilling to see a musical hero appear amidst the inane, interminable din of most advertising (or Fox sitcom programming). I just wish that Dylan was simply given -- or had written -- better material. The sheer amount of words he uttered throughout the advert amount to just as much as Dylan has shared on stages over the past couple decades combined. It's a rare pleasure to hear Bob speak at such length, but his voice telling us "You can't fake true cool" in this fashion rings hollow.

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27 comments
Pat Cannon
Pat Cannon

Liked it! Long ago Dylan refused to be predictable! He still rocks!

Chris Reimer
Chris Reimer

it's possible Dylan believes in America. i'm sure there was a paycheck too, but he might really believe the things he was saying

Alexander Wilson
Alexander Wilson

He is still fighting for the underdog... an American car company.

Andrew Pirk
Andrew Pirk

There is no such thing as a musician selling out anymore

Brian Lewis
Brian Lewis

It still raises my eyebrows how overrated Dylan is.

Epic Coffeetime
Epic Coffeetime

Except they didn't have any murdered women in the commercial.

John Bailey
John Bailey

Bob Dylan's playing an electric guitar at Newport raised a number of eyebrows among purists -- but should it have? What do you think?

David Biernbaum
David Biernbaum

He is at a time of his life where the ad was very appropriate.

Adam Lange
Adam Lange

That was one of my favorite in a time when we don't support our country's manufacturing as much as we should I thought it was a good commercial

Ann Stillwell
Ann Stillwell

I thought is was way to long and boring. Dylan looked great though for his age.

Kevin Dill
Kevin Dill

I was more interested in saying let the Germans make your beer. Good beer comes from all over the world thankfully and I am happy so many good people make good beer. Cheers!

Kristina Cheeseman
Kristina Cheeseman

Did we already forget about that crap Victoria's Secret commercial he did some odd years ago?

Norma Cole Sosko
Norma Cole Sosko

I am glad so many people know what is best for others and how they should do things. Whatever. He can do a commercial for anything. Its his choice his money.

Norm Sheble
Norm Sheble

my only bitch with the commercial is he notes made in America but frankly the Chrysler Plant here in Fenton was closed down and moved to Mexico. It was ranked one of the top 5 facilities and quality producers and they put everyone on the streets, locked it up and moved. So much for American Built & Dreams.

John Hindes
John Hindes

I don't have an opinion about his participation in the commercial, but what's with all the sloppy voice-overs these days? It's painful to watch.

Fred Beelman
Fred Beelman

The man deserves, and has earned the right to do any DAMN thing he wants to....

Lin Staum
Lin Staum

If they put a dress on him, I would have swore it was Blanche Devaroe

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