Tom Waits Paved the Way for Shrewd Musicians Cashing in on Literal Commercial Success

Categories: Fiesta!, LOLZ

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Shawn Ahmed | Flickr

Pharrell Williams

"Happy" might be the most popular song of the past year, but Pharrell Williams has been honing his skills and reputation for more than two decades (the man helped write "Rump Shaker" for Wreckx-n-Effect in 1992!). He's scored hits with the Neptunes and N.E.R.D., but Williams quickly became known as the man behind other acts' chart-toppers. Think about it: Without Williams, we might live in a world without "Blurred Lines" or "Get Lucky." But it was "Happy" from Despicable Me 2 that brought him mainstream success and notoriety, so it was time to cash in, like he did with a commercial for Beats by Dre:

But that damn song was too big for just one ad. Fiat decided it wanted to be "Happy," too, though the car company chose to feature Diddy's face with Williams' music:

But like the infomercial hosts say, "Wait, there's more!"

Continue to page three for more from Williams, plus an ad about a penis. Sort of.


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5 comments
Brandon Herges
Brandon Herges

I saw "Riverfront Times" and "Tom Waits" and started freaking out thinking he was going on tour again. Thanks for building me up only to tear me down, guys.

Val Bellers
Val Bellers

I heard gigantic playing in a gas station. Thought they were singing "a great big load"

rmcgarry
rmcgarry

For the record, u2 wasnt paid for the ipod commercials.  It's a fact jack

u2acro
u2acro

@rmcgarry  Right, they worked out a special deal where they'd appear for free and Apple would pay for production costs. But they did get royalties from the U2 iPods, a boost in music sales plus exposure that amounted to millions (billions?) of dollars.

rmcgarry
rmcgarry

@u2acro  Well a deal is one thing.  I am saying they did not get paid to appear in the commercial.  If no one wouldve bought the u2 ipod they wouldnt received any money.


It's like when someone appears on a late night show, their not paid for it but their paid in exposure, which hopefully turns into money

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