Humdrum Launches Hilarious Smear Campaign Against RFT Music Awards Nominees

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Don't get on Humdrum's bad side, politicians!

Whew! Voting for nominees in the 2014 RFT Music Awards closed over the weekend, and we'll announce the winners in our special shindig tonight at Atomic Cowboy! In general, RFT Music Awards nominees have been pretty sweet in the way they've campaigned for votes. Local musical acts posted adorable band photos to Facebook and said "Please" when asking Twitter followers to vote via text. We're in St. Louis, after all -- we have good manners.

But that all changed once Humdrum was nominated for a 2014 RFT Music Award in the "indie rock" category. Willing to do anything for a win, Humdrum launched a hilarious video campaign with the political firepower of The West Wing and a fierce intent to destroy the band's opponents -- Aquitaine, Bear Hive, Pretty Little Empire and Sleepy Kitty. So as not to play favorites, we waited until voting closed to report about this, but trust that it is awesome.

See also:
- RFT Music Awards Ceremony at Atomic Cowboy Tuesday Night
- Indie Rock: Meet the 2014 RFT Music Award Nominees

"The original inspiration for the smear campaign was really Sleepy Kitty. They are good friends of ours, and they always win the award," says Dan Meehan, vocals/guitar in Humdrum. "But I really wanted to try and give Humdrum a legitimate shot at dethroning them, so I thought if I could get our name in front of their fans in a whimsical way, maybe I could persuade a few of them to vote for us.

"Once that one was complete, it only seemed logical to try and steal the other bands' fans as well," Meehan continues. "We also wanted to make sure our family and friends actually voted for us. People love videos, and thus the campaign was born."

The politically savvy videos, which took two to four hours to put together and incorporated a lot of research on Humdrum's opponents, began trickling out on May 15, with Humdrum first targeting Sleepy Kitty. Imagery in the video suggests that Sleepy Kitty is responsible for terrorism, tornadoes and puppy injuries:

Humdrum next brought Pretty Little Empire's activities to light, accusing the band of threatening democracy and perhaps comparing singer/guitarist Justin Johnson to Darth Vader. Does Loufest know about this?

Bear Hive wasn't immune to Humdrum's attacks, either. Humdrum digs up the mysterious pasts of Chris Phillips, Nate Heininger and Joel Burton, questioning their commitment to animal safety:

But Humdrum's thirst for blood was far from over.

Continue to page two for more scandalous videos.

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4 comments
Michell Gunn
Michell Gunn

This was hilarious!! Love the rebuttal too!

Riverfront Times
Riverfront Times

Humdrum is a local band, nominated for a Music Award this year. They made attack ads against their fellow nominees. It's funny!

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