Even Twentysomethings Aren't Immune to '90s Nostalgia
By Sam Blum
There's no denying the rock & roll reunion tour. The tired tradition cuts across the generational divide. Your parents remember when the Eagles re-formed. Your older brother looks at scattered reunions of Black Flag with some consternation. An army of confused souls await Limp Bizkit's 2014 upcoming tour.
The reunion tour places underworked, once-recognizable musicians back onstage with their former bandmates, often for the sole purpose of promoting an uninspired reunion record. For a current example, look no further than the Pixies' newest release. The quirky college rock of their early albums -- think Surfer Rosa and Doolittle -- is caught in a time capsule somewhere in the 1980s, spinning on a loop in a New England dorm room. When a band with history and influence fails to re-create the energy that made them special, it's like seeing a legendary boxer come out of retirement only to receive a brutal ass-beating, or like watching Michael Jordan play for the Washington Wizards. More often than not, when bands shun retirement and re-form, they're usually doing it to stock their fridges, or put their kids through college. It's a sad fact that rock & roll -- or the ephemera of fleeting rock & roll fame -- doesn't usually pay the bills for too long.
With this in mind, it should be no surprise that a glut of bands from the 1990s -- popular for their contributions to post-punk, sludge metal, alternative and indie rock -- are touring again. If you're nostalgic for the '90s in any sense, you'll likely be riding attending some of them. These bands have all re-formed without the promise of exorbitant checks and air-conditioned mega-buses. They're all likely to receive some money, and as well they should, but for the most part these bands are opting to hit the road the old-fashioned way. They'll likely tough it out in vans and motels just like they used to. They'll likely relive the dregs of touring life -- van trouble, amp trouble, bandmate trouble and sporadic sleep. They'll probably all find that, in particularly blunt fashion, they're not as young as they once were.
But middle age can't and won't be a deterrent for all of these reunion tours. Long-time fans will likely turn out in droves. They'll sing the lyrics and hum the melodies of songs they knew years ago, back in the '90s.
There is a minor caveat though, because these shows will likely be overpopulated by a huge group of twentysomethings. These younger fans will likely outnumber the older fans. They'll sing the lyrics and hum the melodies of songs that were written years ago, when they were just children.
Does this surge of younger fans mean that the '90s sound is experiencing a revival, or is it just that it never lost prevalence?
Lots of newer bands, like Connecticut four-piece Ovlov or Northampton, Massachusetts' Speedy Ortiz have been playing the kind of fuzzy, hyper-amplified guitar rock we associate with labels like Touch and Go, Merge and Dischord. One could call these bands' records nostalgic, romantic or even full-blown invocations of an extinct scene, but their fans would probably scoff at such notions.
Dan Goldin is the owner of Exploding in Sound Records, a Brooklyn-based label that has released records from both Ovlov and Speedy Ortiz. Goldin sees the resurgence of guitar-based rock as evolutionary, and not as a tired rehash of repetitive formulas.
"These bands are influenced by it, but they're doing far more than simply re-creating it," says Goldin. "They're re-imagining that sound, with new ideas that build from the preestablished framework, but ultimately create something that's new."
He says new bands are "pushing boundaries of where their influences have taken them."
It makes sense that in 2014, the dissonant and experimental feel of '90s post-punk resonates with people in their mid-twenties. If you're a music nerd who grew up watching Pete & Pete, a Failure track might hit harder than what you're going to see at Coachella. It also makes sense, generally speaking, that the music of youth invokes youth's important memories. But still, Goldin wouldn't call it nostalgia.
"As a culture, I don't think we're looking for a way to get back to the '90s, I think it's a simple matter of influence and time," he says. "Bands creating music now are influenced by the '90s because that's when they developed their musical taste."
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