The Great Gatorade Commercial Caper
Have you seen the new Gatorade commercials? Sure you have. Those kind of annoying new ones with a bunch of athletes in a row, all in black and white, while Lil' Wayne talks about the letter G? Yup, those are the ones.
And so I had. Remember those commercials for Calvin Klein's CK One from the mid-90s?
Well, beyond the fact that the thing already reads like a "Letter People Land" script, I also couldn't shake the feeling that I had seen that exact advertisement before the first time one of the new "G" ones came on.
You know what's funny about this to me? Someone in the advertising world just replaced models with athletes, heroin with steroids, added a crappy voice-over and some faux dramatic music, and voila! Charged Gatorade for a whole new advertisement. Oh, wait, they did change the background from white to black. Well, there's your creativity right there.
Kind of sad, really. I mean, if there's no honesty left in the world of advertising, just what kind of a world are we living in?
For shame, Madison Avenue. For shame.